Is Cristiano Ronaldo's TV Series Day 1s a Smart Move?

Yes, but it's a risky bet, not a safe one. According to Yahoo, Cristiano Ronaldo has started production on his first TV series, Day 1s, with director Matthew Vaughn. Ronaldo is worth $1.2 billion, according to Forbes' real-time billionaires data. Nearly all of that comes from soccer, and this is a push to turn a playing career into a media business.

Is launching a TV series a smart move?

It's a risky bet with sound reasoning behind it. Ronaldo is near the end of his playing years, and owning content lasts longer than endorsement deals. But scripted television costs a lot and the results are uneven. Plenty of famous names have produced series that were forgotten quickly. Fame gets a show made. It doesn't make people keep watching.

What does Ronaldo get right?

He picked a serious creative partner and is building something he can own, not just renting out his image.

• Matthew Vaughn is an established filmmaker, which tells buyers and talent the project is serious and not a vanity piece.
• Ronaldo's global fanbase gives the series built-in marketing that most new productions pay heavily for.
• A first series can start a production business that keeps earning after his playing career ends.

What could go wrong with Day 1s?

The biggest risk is that the show leans on Ronaldo's name and doesn't hold an audience.

• Execution: a first-time producer has no track record in managing budgets, schedules or writers' rooms.
• Competition: streaming platforms have cut back on spending and are pickier about which shows they back and renew.
• Brand: a weak series weakens a personal brand that has been carefully managed for decades.
• Focus: running a media venture takes executive attention while his core income still depends on playing.

What does Day 1s mean for Cristiano Ronaldo's net worth?

For now, almost nothing. His $1.2 billion fortune rests on soccer, and his net worth was unchanged on the day. One TV series won't change that. The real test is whether this becomes a repeatable content business that can replace his playing income once his career ends. One hit could start that. One flop would make it an expensive side project.

Follow Ronaldo's fortune on the live tracker at Cristiano Ronaldo, or see where he ranks on the billionaires list.